Aerithe - Custom Made Gowns
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5/7/2013

Our dress on RStyle Magazine's May Issue ^^

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2/22/2013

Our dress is on Vogue Italy!!

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Photographer: Lawrence Balbuena
Make-up/Hair Artist: Marjonelle Manubay
Model: Sadie Corrales
Dress by Aerithe

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2/10/2013

Spring Summer 2013 Fashion Show!

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Wow! I didn't realize I've been MIA from the blog since September! I've been busy making our Spring Summer 2013 Collection since then that I didn't get the chance to update this blog. I do apologize for that :(.

Well now that I am back! I would love to invite all of you to our upcoming Spring/Summer 2013 Collection! We will be having 2 shows this month. One will be in Las Vegas and the other will be in Los Angeles. Here are the details:

LAS VEGAS (FASHION WEEK)
Date: February 18 2013
Time: 7:00 pm
Location:
The Hangar
1420 Jet Stream Drive suite 100
Henderson, Nevada 80952
Ticket: email me at sharlenne@aerithe.com if you'd like to attend the show :)

LOS ANGELES
Date: February 28 2013
Time: 7:00 pm
Location:
Bronco Student Center Cal Poly Pomona
Ursa Major
3801 West Temple Ave
Pomona CA, 91768
Tickets: $6 general / $5 student (email me at sharlenne@aerithe.com if you'd like to purchase and attend)

I can't wait to show you guys this new Collection and I hope you'll like it :)!






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9/10/2012

Busy Busy Busy

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Now that it is only about 3 months away to the end of 2012, I have been busy working on our Spring/Summer 2013 Collection. Every week and every second, my hands are busy sewing and making pattern ^^. This is because there is only one of me and 25 dresses to make @_@. Yesh, I know! I do hope I'll be able to finish all those 25 dresses by the beginning of 2013.
Out of those 25 dresses, 10 will be bridal gown which will be shown at Bridal Shows and 15 will be Red Carpet gowns which will be shown at Fashion Week Las Vegas in February 2013. So, make sure to save the date to come to our shows!
I can't wait to show you all my newest works! ^^

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8/24/2012

Fashion Week Las Vegas

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Yes, it has been quite sometimes since I've updated this blog @_@! But here is a great news I would like to share with you! This past weekend, our designs were picked as the winner for FWLV (Fashion Week Las Vegas) in the Red Carpet Category!! :D
It all started back in June when I found out about the competition. FWLV was holding a competition for Emerging Designers where we are to submit photos or sketches showing our Spring/Summer 2013 or Fall/Winter 2013 Collection. Since I have started to create and get involved in Bridalwear, and am planning to show a Bridal Collection starting Spring/Summer 2013 Collection, I submitted sketches for 2 categories, a Bridal and a Red Carpet.
On July 6th, FWLV announced the Semi-Finalist and our designs got picked for both categories. From then, we were to create 3 pcs out of the submitted Collection to be shown to live judges in Las Vegas on August 18.
For a month, I was busy making 6 pcs of dresses, 3 for Bridal and 3 for Red Carpet. One of the dresses involved hand beading! It took me approximately 170 hours to hand beaded the dress @_@. It was a tiring yet exciting one month of my life!
I kept telling myself that hardwork pays off and it DID! On August 18th, I went to Las Vegas to show off my 6 pcs of dresses. The day started slow but once everything is set and the judging time has started, things were started to get fun! The three judges that night were Gus Castaneda (a Fashion Director), Frederic Charpentier (a Fashion Photographer) and Rory Castillo (a Fashion Designer). It was exciting to be picked as one of the winner but what is more exciting is to have those moment to meet a lot of wonderful people!


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6/4/2012

Update

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So, I have decided to skip the Autumn/Winter 2012 season this year, since due to family emergency, I couldn't get enough time for it :(. It is unfortunate, HOWEVER, I have started working on the pieces for Spring/Summer 2013 Collection and I am looking to bringing you more pieces!
So for the rest of the years, I will focus on getting some Campaign Photo Shoots done, participating in Bridal Show and getting my brand out there, on top of making the Spring/Summer 2013 Collection :)!
Please do continue to follow me up as I will have new blog every week and will give you an AWESOME Spring/Summer 2013 Collection by beginning of 2013!

<3

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5/23/2012

Previous Shoots

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I just realized that I never posted the photos I've done with this awesome model and photographer back in April! Shame on me!

Well, anyway, here are the photos :D! These photos were taken at a beach in Malibu area.
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CREDITS:
Model/MUA - Suzanne Marie
Photographer - Jacob Coppage (Nihile Photography)

Ciao!

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5/14/2012

New Wedding Gown

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So, as I have mentioned last week, I finished a new wedding gown along with the bridesmaid dress to go with it recently. Last week, I have the photo session with these new dresses and the photos came out great! check it out!
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The shoot was FUN and I am very satisfied with the result :).

Here's the credit for these photos:
Photographer - Jacob Galleries
Make-Up/Hair Artist - Sarah Dougherty
Female Models - Maria Espinoza/Alex Ivana/Rebecca Van Voorhis/Crystal Mejia
Male Models - Benny Gallegos

ENJOY!

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5/7/2012

Last 3 weeks

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So, I've spent my last three weeks working on this dress for fun. The design came up to me one day and I felt like making it :)

It is a simple fitted wedding gown with peek-a-boo french lace and flare skirt.
I will have a professional photo of the dress taken soon but in the meantime, here's the amateur version ^^.
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5/1/2012

Aerithe is now a part of Wedding Factories ^^

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Wedding Factories is a place where you can find all your wedding needs all at one! It offers photography, videography, lighting, flower and now with us as a part of it, bridalwear :). The wedding factories is located in Pasadena, 2 blocks behind Old Town Pasadena.
Now, with this good news, we are arranging a small celebration at the wedding factories' shop in Pasadena and we would like to invite all of you to be a part of it! We will have raffles with 10% to 50% discounts to give out to those who come out! The event will run from 2:00 pm to 7:00 pm this coming Saturday, May 5th.

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Come out and join us!

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    Sharlenne Chen

    the girl behind Aerithe ;)

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